It’s a well-known fact that Samsung has been spilling market share, in particular, in the entry level and early mid-go segments, to Chinese OEMs like Xiaomi, OPPO and Vivo. Samsung’s low-end contributions have lingered behind on the value-for-money factor, depending predominantly on the brand goodwill of Samsung just as its after-sales support to attract customers.
Past reports have mentioned that Samsung does surely plan to remedy the situation. The organization intends to eliminate the Galaxy J branding by integrating the series into the Galaxy A lineup. Samsung had likewise planned to replace the Galaxy ON branding with the new Galaxy M branding, with a renewed spotlight on contending with the influx of Chinese smartphones in the low-end and early-mid range.
Another report from Reuters mentions that the new Galaxy M budget smartphone series will be launched first in India by the end of January 2019, preceding its global release. The three new M-series phones will be sold by Samsung just through its site as well as through Amazon.in. The phones would be priced for under ₹10,000 (~$140), going up to ₹20,000, and carry big batteries with quick charging support.
Other reports have shown that the Samsung Galaxy M10 will feature a 6.02″ display diagonal and dimensions of 155.7 mm x 75.8 mm. The gadget will probably have 3GB of RAM and could come in 16GB and 32GB internal storage capacities. The battery is expected to be around 3,400 mAh.
Additionally, the Galaxy M20 will sport a 6.13″ display with a water drop notch design, with device measurements of 156.4 mm x 74.5 mm x 8.8 mm. The device is relied upon to come with an Exynos 7885 SoC, 3GB of RAM and storage options of 32GB or 64GB. The phone will likewise have a chunky 5,000 mAh battery. Both the gadgets will likewise come with a USB Type-C port and a 3.5mm headphone jack.
Samsung India’s renewed way to deal with the low-end and early mid-range should keep the competition on its toes, regardless of whether it doesn’t end up making a dent in their sales. It remains to be seen how competitively Samsung prices this new lineup, and how the competition responds.