Samsung once used to have dominance over the world’s second largest smartphone market. However, over the past few years, Chinese manufacturers have taken over that market with Xiaomi bagging the top position. Xiaomi is followed by Honor, Realme, Oppo, Vivo and more. In a bid to compete more against these Chinese manufacturers Samsung is soon going to launch an affordable Galaxy M series in India.
Samsung said the new lower-priced Galaxy M series will be first launched in India before the smartphones roll out globally. The long-rumored Samsung’s Galaxy smartphones will launch in India on January 28. Asim Warsi, senior vice president of Samsung India’s smartphone business said, the three devices will be available through Samsung’s e-commerce platform and Amazon India at the end of January and are intended to help the company double online sales.
The move can be said to the company is currently trying to recover its lead in India, the world’s second-largest smartphone market behind China. Samsung lost the race to Xiaomi at the end of 2017, when Xiaomi’s sales in India overtook Samsung for the first time, according to reports from both Canalys and Counterpoint.
Xiaomi’s budget Redmi series gave it an advantage since Samsung had a dearth of competitors in the same price bracket. But several reports noted that the Korean electronics giant maintains an edge in terms of R&D and supply chain expertise. Samsung took advantage of that strength last year, opening what it describes as the world’s largest smartphone factory in Noida, India.
The launch of three Galaxy M smartphones emerged last month, with details appearing on platform benchmark Geekbench about devices called M10, M20 and M30, the latter of which may be powered by an Exynos 7885 chip with 4GB ram.
A spokesperson person from Samsung said, “The M series has been built and incepted around Indian millennial consumers.” The price range of Indian-first smartphones will be from less than 10,000 rupees (about $142) to 20,000 rupees. Moreover, the company will debut the latest version of its flagship smartphone, the Galaxy S10, in San Francisco on February 20.